Built by operators. Focused on outcomes.
OmniScale Advisors works with public and PE-backed consumer brands navigating the shift from legacy digital operations to modern, AI-driven unified commerce. We do not come in with a generic playbook. We come in as operators who have actually built what we are advising on.
I'm KK, Founder of OmniScale Advisors. Former SVP Head of Digital and Ecommerce at Kendra Scott, where I delivered 60% revenue growth, ~$100M in incremental sales, and record EBITDA expansion in 3 years. Prior, I scaled Pandora US and Canada ecommerce from zero to $350M at a 45% CAGR.
Primary focus: Public and PE-backed consumer brands between $100M and $1B in revenue, and commerce technology startups seeking an operator perspective on product, go-to-market, and growth.
Keynote speaker, Shoptalk 2025 - Ecommerce Personalization that Creates Joy
How we engage
Embedded Fractional CDO
Senior operator with direct ownership of the digital function. Team, roadmap, KPIs, and board reporting. Ideal for PE-backed brands in transition, post-merger, or enterprise transformation. 2 to 4 days per week.
Strategic Advisory
Defined-scope and ongoing engagements tied to specific outcomes. Time-bound project deliverables, advisory retainer for consistent senior counsel, and PE portfolio advisory across multiple companies.
Board Seats
Independent board or advisory participation for PE-backed and growth-stage consumer brands, and commerce tech startups. Brings an operator lens to technology, growth, and digital investment decisions.
Areas of Expertise
Strategy and Growth
Ecommerce P&L leadership
Long-term digital transformation strategy
AI-driven personalization
Digital marketing and full-funnel growth
Data-informed conversion rate optimization
Amazon Marketplace
Technology and Operations
Agentic commerce readiness
Unified commerce architecture
Composable commerce and migrations
Omnichannel operations (BOPIS, BOSS, BORIS, Endless Aisle)
Salesforce Commerce Cloud
Payments modernization
Published Articles
Agentic Commerce: How AI is Reinventing Retail
A Scalable Framework for Digital Transformation
A Blueprint for Scaling 1:1 Personalization
How Treating Data as a Product Transforms Retail
The GRIT Leadership Framework
Press and Recognition
CHAIN STORE AGE
Humanizing AI: building personalization that drives loyalty, joy, and incremental sales
Read interview
Work together
Engagements are selective and outcome-driven. If you are working on a real problem and need an operator who has solved it before, let's talk.